Milan, October 22nd, 2011 – If you want to know the new products trends, then you should attend Host. A must event for the industry professionals since a long time, Host 2011 will be held at Fieramilano until Tuesday 25th October. The meeting and exchange point par excellence thanks to the strong "networking" imprint, Host offers not only new products – which still play a prominent role -, but also a real designing idea capable of responding effectively and opportunely to the ever-changing market demands.
 
What are the current market trends presented at Host 2011?
 
Environment awareness becomes business
An interesting trend which is outlined at Host 2011 is the new sustainability approach of the Ho.Re.Ca sector. A survey carried out by Fiera Milano and Host among a selection of Italian and international operators, shows that companies consider sustainability no longer as limited to energy saving or as a matter of brand image: 45% of respondents said that sustainable means "zero impact", and “making profits without wasting resources" (30%). Sustainability is, therefore, an opportunity to streamline processes, while minimizing costs and creating new business opportunities.
 
Mori 2A, for example, particularly focuses on sustainable and innovative materials to meet the demands of its international customers: "We export 73% of our products, mostly to Europe but also to Russia and China - said the co-owner Alvise Mori. - Our customers are increasingly attentive to the quality/price ratio as well as to innovation, all combined with the Made in Italy design. We conduct careful research on materials, with particular attention to eco-sustainability, such as biodegradable polypropylene and bisphenol A-free plastic materials ".